Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM.

As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way.

One of the most important requirements for any e-commerce merchant today is to ensure that the checkout experience for online customers is simple, quick and safe. Strategically optimizing the checkout process is a priority, especially in Latin America.

Everything that your company does must always be focused on its target customers. Therefore, it’s crucial that your site or e-commerce platform works as an effective sales representative, educating your clients through an effective content marketing.

Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?

Although efficiency and precision are highly valued by the 21st century fast-paced, technology-driven consumer, the truth is we haven´t grown past being human. In the battle of chatbots vs human client support, mankind is still ahead.

More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.

Localization is the key when thinking of establishing a global identity. Adapting to the currency and pricing of a market causes a product or service to resonate with the intended audience and meets their requirements.