--- title: How Latin American e-consumers access the internet - BoaCompra description: As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way. image: https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-internet-usage-1.jpg --- [![PagSeguro_logo-332x41_CS_blog](https://blog.international.pagseguro.com/hs-fs/hubfs/PagSeguro_logo-332x41_CS_blog.png?width=220&height=31&name=PagSeguro_logo-332x41_CS_blog.png "PagSeguro_logo-332x41_CS_blog")](https://international.pagseguro.com) E-commerce How Latin American e-consumers access the internet As LATAM investment is being strategically placed in communication services and technology, and e-commerce is an indisputable business opportunity, to have an overview of the consumers? web browsing preferences is relevant to reach them in a better way. ![How Latin American e-consumers access the internet](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-internet-usage-1.jpg) April 24, 2019 ### 4 essential factors about the LATAM economy Before addressing which devices better suit the needs of the LATAM online customers, you must acknowledge 4 important factors about this set of geo-economies: 1) The LATAM emerging markets – especially Brazil, Chile, Colombia, Mexico, Peru, and Argentina – will serve as the [engine of global growth](http://www.ashmoregroup.com/sites/default/files/article-docs/MC_10%20May18_2.pdf) in the years to come; 2) Latin America is a region with one of the most significant growth rates of internet users, increasing from [333.12 million](https://www.statista.com/statistics/265147/number-of-worldwide-internet-users-by-region/) in 2015, to [384.75 million](https://www.statista.com/statistics/265147/number-of-worldwide-internet-users-by-region/) in 2016, to [404.27 million](https://www.statista.com/statistics/265147/number-of-worldwide-internet-users-by-region/) in 2017, and to [438.25 million](https://www.statista.com/statistics/265147/number-of-worldwide-internet-users-by-region/) in 2018; 3) The projections foresee that in 2019 [155.5 million](https://www.statista.com/statistics/251657/number-of-digital-buyers-in-latin-america/) people in LATAM will buy goods and services online, a significant increase from 126.8 million in 2016; 4) The largest age group are the Millennials (30%) followed by Generation X (27%) and Generation Z (26%). ### Which devices serve Latin America’s consumers the best? The first step to reach consumer’s online preferences is to analyze the [internet penetration rate](https://boacompra.com/en/blog/the-internet-in-latin-america) in each one of the above-mentioned emerging markets: ![](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/article1-internet-usage-1.jpg) Although the use of mobile devices is increasing and is expected to play an important role, when it comes to e-commerce transactions consumers still prefer desktop or laptop computers ([59%](https://www.paypalobjects.com/digitalassets/c/website/marketing/global/shared/global/media-resources/documents/PayPal_Insights_2018_Global_Report.pdf)), especially regarding international shopping. According to a [research performed by PayPal](https://www.paypalobjects.com/digitalassets/c/website/marketing/global/shared/global/media-resources/documents/PayPal_Insights_2018_Global_Report.pdf), domestic (48%) and international (44%) shopping rates in Latin America are almost side by side. Since these figures are so levelled, it becomes relevant to take a look at how shoppers access the internet: ![](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/article2-internet-usage-1.jpg) Latin America holds a significant share of the world´s [emerging markets](https://www.msci.com/emerging-markets), and the potential development of the infrastructure, communications and technology sectors makes it very attractive to investors. Please do take into consideration its political, financial and cultural diversity while planning your marketing strategies. Get in touch with us to learn how BoaCompra can help your company expand to this promising market: [![Nova call to action](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-14-31-75-PM.png?width=738&height=170&name=bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-14-31-75-PM.png)](https://insights.boacompra.com/cs/c/?cta_guid=f7a5d64b-d444-404f-a20e-5e27390fd541&signature=AAH58kH-v-2c24c77D7DuhwKzH3TwuuHLA&placement_guid=f506e882-1e88-473c-9189-5cb96e5ca25b&canon=https%3A%2F%2Fblog.boacompra.com%2Fhow-latin-american-e-consumers-access-the-internet%2F&portal_id=19718165) [![Nova call to action](https://no-cache.hubspot.com/cta/default/19718165/85b040b9-d37f-462c-9f2b-32a74c988579.png)](https://cta-redirect.hubspot.com/cta/redirect/19718165/85b040b9-d37f-462c-9f2b-32a74c988579) [Top 10 Must Have Alternative Payment Solutions in Latin America ](https://blog.international.pagseguro.com/en/top-10-must-have-alternative-payment-solutions-in-latin-america) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/top-10-must-have-alternative-payment-solutions-in-latin-america) [Steady the banner of trust in the LATAM’s fertile e-commerce ](https://blog.international.pagseguro.com/en/steady-the-banner-of-trust-in-the-latams-fertile-e-commerce) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/steady-the-banner-of-trust-in-the-latams-fertile-e-commerce) Related Content ![5 key e-commerce trends from NRF 2025](https://blog.international.pagseguro.com/hubfs/1736793413870%20(1).jpg) [E-commerce](https://blog.international.pagseguro.com/en/tag/e-commerce) January 22, 2025 ### [5 key e-commerce trends from NRF 2025](https://blog.international.pagseguro.com/en/5-key-e-commerce-trends-from-nrf-2025) From AI to omnichannel, we dive into the key trends from the major retail event and how they converse with cross-border online merchants. ![Why should your e-commerce company care about GDPR?](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/banner-GDPR-1.jpg) [E-commerce](https://blog.international.pagseguro.com/en/tag/e-commerce) May 8, 2018 ### [Why should your e-commerce company care about GDPR?](https://blog.international.pagseguro.com/en/why-should-your-e-commerce-company-care-about-gdpr) Among regulations and strict laws, a fine of ?20 million (or 4% of the company?s annual turnover) can be applied for any business that don?t respect the new GDPR. If your e-commerce has any connection with European shoppers, this article is for you! ![How can Content Marketing help to Attract the Right Customer](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-content-marketing-1.jpg) [E-commerce](https://blog.international.pagseguro.com/en/tag/e-commerce) March 6, 2019 ### [How can Content Marketing help to Attract the Right Customer](https://blog.international.pagseguro.com/en/how-can-content-marketing-help-to-attract-the-right-customer) Everything that your company does must always be focused on its target customers. Therefore, it’s crucial that your site or e-commerce platform works as an effective sales representative, educating your clients through an effective content marketing. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "PagSeguro Team", "url" : "https://blog.international.pagseguro.com/en/author/pagseguro-team" }, "dateModified" : "2022-05-30T15:16:02.531Z", "datePublished" : "2019-04-24T03:00:00.000Z", "headline" : "How Latin American e-consumers access the internet - BoaCompra", "image" : [ "https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-internet-usage-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.international.pagseguro.com/en/how-latin-american-e-consumers-access-the-internet", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.international.pagseguro.com/hubfs/BC_PAGS_logoanimado-169x30-2.gif" }, "name" : "PagSeguro Tecnologia Ltda" } } ```