--- title: Steady the banner of trust in the LATAM's fertile e-commerce - BoaCompra description: Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM. image: https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-trust-1.jpg --- [![PagSeguro_logo-332x41_CS_blog](https://blog.international.pagseguro.com/hs-fs/hubfs/PagSeguro_logo-332x41_CS_blog.png?width=220&height=31&name=PagSeguro_logo-332x41_CS_blog.png "PagSeguro_logo-332x41_CS_blog")](https://international.pagseguro.com) Payments Steady the banner of trust in the LATAM’s fertile e-commerce Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM. ![Steady the banner of trust in the LATAM’s fertile e-commerce](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-trust-1.jpg) May 2, 2019 When facing the encouraging numbers of [digital buyers](https://www.statista.com/statistics/251657/number-of-digital-buyers-in-latin-america/) and of the [internet penetration rates](https://www.internetworldstats.com/stats10.htm#spanish) that foresee a progressive growth of e-commerce in Latin America’s markets, it’s tempting for companies to target at customer acquisition only. But are they, per se, a guarantee of new customers and, more importantly, of repurchases? ### Sow trust, take advantage steadfast customers Indeed, to tap into your target audience and convert it into customers, you need to leverage the above-mentioned numbers with another element: trust. According to the surveys conducted by [Ipsos](https://www.ipsos.com/sites/default/files/ct/publication/documents/2017-09/Ipsos-Global-Trends-Latin-American-Focus-2017.pdf) and [Llorente & Cuenca](https://ideasen.llorenteycuenca.com/wp-content/uploads/sites/6/2018/07/180727_DI_ConsumerTrust_LatAm_ENG.pdf), trust is a key element to reach and engage Latin American consumers; credibility, transparency and integrity are the [3 drivers](https://ideasen.llorenteycuenca.com/wp-content/uploads/sites/6/2018/07/180727_DI_ConsumerTrust_LatAm_ENG.pdf) which generate it. Observing the trust levels throughout the main markets can help to understand how trust is perceived and why it’s important to be developed: ![](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/article1-trust-1.jpg) ![](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/article2-trust-1.jpg) ### Run the extra mile: develop a loyalty program Consider the development of a loyalty program, aimed to reward customers for their past purchases and encourage future ones. According to Bond Brand Loyalty’s 2018 report, loyalty programs heavily influence customers: [70%](https://www.bondinsights.com/the-loyalty-report/) recommend the brand, [77%](https://www.bondinsights.com/the-loyalty-report/) repurchased, and [63%](https://cdn2.hubspot.net/hubfs/352767/Loyalty%20Report%202018%20Files/Bond_TheLoyaltyReport%202018%20US_Exec%20Summary.pdf) are willing to spend more to maximize loyalty benefits. When designing your loyalty program examine its benefits and its challenges: ![](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/article3-trust-1.jpg) ### Adopt local solutions In a fragmented market such as the LATAM one, companies need to adopt local solutions when reaching consumers – the fact is that they are captivated by the recognition of their culture and values: ![](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/article4-trust-1.jpg) In order to do that, international companies must study their target markets in such a way they can find out who their customers are to know what their needs are. Companies must also be prepared to deal with e-commerce barriers, such as security and privacy policies, user experience guidelines and price localization. Think about partnering with a payment aggregator – such as [BoaCompra](https://boacompra.com/en) – whose expertise and knowledge of the Latin American markets can help to overcome adversities and master e-commerce business. Get in touch with us to learn how BoaCompra can help your company expand to this promising market: [![Nova call to action](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-06-01-26-PM.png?width=738&height=170&name=bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-06-01-26-PM.png)](https://insights.boacompra.com/cs/c/?cta_guid=f7a5d64b-d444-404f-a20e-5e27390fd541&signature=AAH58kHhN0xEzfCKProapfMNH2VN-trdqg&placement_guid=f506e882-1e88-473c-9189-5cb96e5ca25b&canon=https%3A%2F%2Fblog.boacompra.com%2Fsteady-the-banner-of-trust-in-the-latams-fertile-e-commerce%2F&portal_id=19718165) [![Nova call to action](https://no-cache.hubspot.com/cta/default/19718165/85b040b9-d37f-462c-9f2b-32a74c988579.png)](https://cta-redirect.hubspot.com/cta/redirect/19718165/85b040b9-d37f-462c-9f2b-32a74c988579) [How Latin American e-consumers access the internet ](https://blog.international.pagseguro.com/en/how-latin-american-e-consumers-access-the-internet) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/how-latin-american-e-consumers-access-the-internet) [Why looking beyond debit cards spells success for e-commerce in Brazil ](https://blog.international.pagseguro.com/en/why-looking-beyond-debit-cards-spells-success-for-e-commerce-in-brazil) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/why-looking-beyond-debit-cards-spells-success-for-e-commerce-in-brazil) Related Content ![Buy Now, Pay Later: everything you need to know about it](https://blog.international.pagseguro.com/hubfs/bnpl%20_blog.jpg) [Payments](https://blog.international.pagseguro.com/en/tag/payments) October 5, 2022 ### [Buy Now, Pay Later: everything you need to know about it](https://blog.international.pagseguro.com/en/buy-now-pay-later-everything-about-it) Buy Now, Pay Later (BNPL) has become very popular, especially in the US and Europe. Customers can make a purchase and pay the full amount in a few months. ![How alternative payment methods can help your business in LATAM](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/payments-latam-1.jpg) [Payments](https://blog.international.pagseguro.com/en/tag/payments) October 9, 2018 ### [How alternative payment methods can help your business in LATAM](https://blog.international.pagseguro.com/en/how-alternative-payment-methods-can-help-your-business-in-latam) Boleto, Efecty, Via Baloto, Rapipago, PagoEfectivo are some of the local payments in LATAM that international merchants must be acquainted with while making business there. ![What is an acquirer and what is its purpose?](https://blog.international.pagseguro.com/hubfs/what%20is%20an%20acquirer%20_blog.jpg) [Payments](https://blog.international.pagseguro.com/en/tag/payments) September 26, 2023 ### [What is an acquirer and what is its purpose?](https://blog.international.pagseguro.com/en/what-is-an-acquirer-and-its-purpose) Learn all you need to know about the acquirer and how it allows merchants to offer payment methods and options to their customers. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "PagSeguro Team", "url" : "https://blog.international.pagseguro.com/en/author/pagseguro-team" }, "dateModified" : "2022-05-30T15:07:27.014Z", "datePublished" : "2019-05-02T03:00:00.000Z", "headline" : "Steady the banner of trust in the LATAM's fertile e-commerce - BoaCompra", "image" : [ "https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-trust-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.international.pagseguro.com/en/steady-the-banner-of-trust-in-the-latams-fertile-e-commerce", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.international.pagseguro.com/hubfs/BC_PAGS_logoanimado-169x30-2.gif" }, "name" : "PagSeguro Tecnologia Ltda" } } ```