Released in November 2020 by the Central Bank of Brazil, Pix took less than a year to reach 77% of the country's population. Truly instant, easy to use, and free for customer, the instant payment quickly became Brazilian's favorite — and fastest rising — payment method both for online and in-person payments.
In our guide, you'll understand exactly how and why Pix completely changed the way Brazilians pay, how cross-border merchants can jump in on its success, and how Pix is pushing the instant payment revolution throughout the whole Latin America region — and beyond, since it became the benchmark for instant payments.
From highly accepted credit cards to the agility and easiness of instant payment methods, understand the preferences of Latam gamers when paying online.
Accounting for 17% of all online sales in Latam, Pix moved almost R$ 406 billion in online sales in 2023. Learn more about Brazil’s payment protagonist!
Check out our map with the main current and future scenarios for digital payments in Latam, pushed by consumer preferences and impacts from the pandemic.