Released in November 2020 by the Central Bank of Brazil, Pix took less than a year to reach 77% of the country's population. Truly instant, easy to use, and free for customer, the instant payment quickly became Brazilian's favorite — and fastest rising — payment method both for online and in-person payments.
In our guide, you'll understand exactly how and why Pix completely changed the way Brazilians pay, how cross-border merchants can jump in on its success, and how Pix is pushing the instant payment revolution throughout the whole Latin America region — and beyond, since it became the benchmark for instant payments.
Instant payment method Pix completely changed the way Brazilians pay. In our infographic, we highlight Pix's impressive numbers and why it's so popular.
Accounting for 17% of all online sales in Latam, Pix moved almost R$ 406 billion in online sales in 2023. Learn more about Brazil’s payment protagonist!
Responsible for 15% of the total e-commerce volume in 2021, with expectations to to reach 31% by 2025, implementing Pix is a great opportunity for foreign merchants selling to Latam's biggest market.