Although online sales in the LATAM market are expected to increase 19% in the next five years, consumer trust is still an issue that needs to be addressed. What can companies do to promote a healthier relationship with the public they are trying to reach?

Localization is the key when thinking of establishing a global identity. Adapting to the currency and pricing of a market causes a product or service to resonate with the intended audience and meets their requirements.

The video game market is a booming business, however there is still room for improvement. Learn more about why localization can help boost your global sales and gain a competitive advantage over other companies within the gaming industry.

E-commerce merchants seeking to do business in LATAM face exciting times as internet penetration grows and enables unprecedented access to local consumers. The borderless nature of online shopping also means being able to pay across regional borders.

A blooming e-commerce growth that reaches two digits and a considerable gross domestic product (GDP) are building a promising scenario for international merchants in the country.

In LATAM, shoppers may postpone their online transactions more, but expect a seamless experience. To conquer this market, providing several local payment options and converting to local currencies is crucial for consumers to confidently close the sale.

Are you wondering what the future holds for international platforms conducting business in Latin America, one of the top regions in the world for e-commerce growth? We take a closer look at the challenges and opportunities of e-commerce in LATAM.

A curious fact about both commercial dates is that the very same online consumer buys on both dates, but with different purposes. Personal purchases with discounts are more common during Black Friday, while general gifts are bought at Christmas.