One of the most important requirements for any e-commerce merchant today is to ensure that the checkout experience for online customers is simple, quick and safe. Strategically optimizing the checkout process is a priority, especially in Latin America.

Online merchants looking to enter different e-commerce markets around the world must ensure their business is equipped to cater to the country's audience. Making the transaction process as easy as possible for customers can help optimize revenues online.

Comparing the e-commerce challenges from a couple of years ago until today, a lot has been done in order to match or exceed the customer expectations. But companies must be prepared to invest their marketing efforts for an ultimate user experience.

More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.

Localization is the key when thinking of establishing a global identity. Adapting to the currency and pricing of a market causes a product or service to resonate with the intended audience and meets their requirements.

The video game market is a booming business, however there is still room for improvement. Learn more about why localization can help boost your global sales and gain a competitive advantage over other companies within the gaming industry.

E-commerce merchants seeking to do business in LATAM face exciting times as internet penetration grows and enables unprecedented access to local consumers. The borderless nature of online shopping also means being able to pay across regional borders.

In LATAM, shoppers may postpone their online transactions more, but expect a seamless experience. To conquer this market, providing several local payment options and converting to local currencies is crucial for consumers to confidently close the sale.