Organic content or paid campaigns are important for your marketing strategy. However, introducing a consolidated product or service to global markets and different cultures is often one of the biggest difficulties that companies face around the world.

If your company is planning to access the Brazilian e-commerce market, you will need to grasp an overall understanding of its unique components and trends. This infographic can help you prepare for your international business expansion.

Your gaming business can successfully access the LATAM market by integrating local payment methods in your monetization models.

Booming economies and great perspectives in LATAM´s e-commerce can seduce any international merchant, but how to overcome this fragmented market and increase sales? Smilegate, the multinational game developer, shares some thoughts about this issue.

Fast paced market, short deadlines and a demand for precision is the scenario where e-commerce grows vertiginously. Don't forget, however, that your client is human, and he/she needs to relate to people in your online customer service.

Want to have a better understanding about local payment culture? Check our new infographic about the main characteristics of seven important markets in LATAM, including most popular local payment solutions.

The benefits of localizing your digital business are countless and the tools to implement it into your company’s marketing strategy are efficient. Learn why adapting content leads to more global sales and a healthier relationship with your customer.

By Daniele Godoi, Product Marketing