It?s the leading mobile messaging app in Brazil and it has changed the way Brazilians communicate with each other. The astonishing impact of WhatsApp in everyday life highlights the importance of using it as a marketing tool to engage with customers.

The online gaming sector is growing in LATAM and the region is winking at companies seeking to penetrate emerging markets with a promising growth potential. A large audience of fans thirsty for high-quality entertainment predicts solid revenues.

Installments are a vital part of the payment landscape in Latin America. So, how do they work in one of the largest LATAM e-commerce markets, Argentina? And what benefits do they offer for international merchants?

As more studies show the increased impact of social media influencers on purchasing decisions, it becomes more evident that the influencer marketing is not just a worldwide trend, but an effective strategy to reach Latin American audiences. Find out why.

Entering a new market is a challenge that must be outpaced by every business, and when it concerns LATAM countries, partnering with a local expert will determine the success of a company.

In light of the localized nature and style of card payments in Brazil, e-commerce merchants must ensure they cater to these unique payment methods to ensure success.

According to Blacksip, e-commerce has grown 17.9% in 2018 in Mexico. The Mexican Association of Online Retailers notes that 38% of Mexican e-commerce shoppers make weekly purchases. We look at these figures and the best ways to capitalize on it.

More than common practice, the installments payments are a strongly rooted “institution” in the Brazilian society, to the point of impacting the country’s economy. Contrary to the expected, it has enlivened the market, and the e-commerce included.