--- title: "eSports in Brazil: Press “play” & maximize your ROI - BoaCompra" description: LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”. image: https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-esports-3.jpg --- [![PagSeguro_logo-332x41_CS_blog](https://blog.international.pagseguro.com/hs-fs/hubfs/PagSeguro_logo-332x41_CS_blog.png?width=220&height=31&name=PagSeguro_logo-332x41_CS_blog.png "PagSeguro_logo-332x41_CS_blog")](https://international.pagseguro.com) E-commerce eSports in Brazil: Press “play” & maximize your ROI LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”. ![eSports in Brazil: Press “play” & maximize your ROI](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-esports-3.jpg) May 16, 2019 The eSports market is growing fast and rapidly worldwide, drawing large audiences of fans. The revenue is astoundingly increasing by the year, attracting more skilled players, sponsors, and advertisers. ### A quick look at the global trend & LATAM performance In 2018, the global eSports audience size was [395 million](https://www.statista.com/statistics/490480/global-esports-audience-size-viewer-type/) viewers, and it’s estimated to increase up to [454 million](https://www.statista.com/statistics/490480/global-esports-audience-size-viewer-type/) in 2019 and to [644 million](https://www.statista.com/statistics/490480/global-esports-audience-size-viewer-type/) by 2022. As for the market revenue, the numbers were USD [865 million](https://www.statista.com/statistics/490522/global-esports-market-revenue/) in 2018 and projections foresee it will reach USD [1.79 billion](https://www.statista.com/statistics/490522/global-esports-market-revenue/) in 2022. This means that aside from fans (gamers and viewers) [all segments](https://www.statista.com/statistics/490358/esports-revenue-worldwide-by-segment/) of the trade – such as sponsorships and advertising – are getting involved. In Latina America, the numbers are equally impressive and encouraging for those who evaluate seizing the opportunity, especially in Brazil and Mexico, the two main markets: - In 2017, eSports enthusiasts in Brazil reached [11.4 million](https://www.statista.com/statistics/731551/number-esports-enthusiast-latin-america/) and Mexico [5.1 million](https://www.statista.com/statistics/731551/number-esports-enthusiast-latin-america/). - In 2017, eSports total revenues reach USD [23 million](https://resources.newzoo.com/hubfs/Reports/Newzoo_Esports_Bar_Key_Insights_Into_Esports_in_Americas.pdf). - In 2018, eSports brand revenues were USD [21.2 million](https://resources.newzoo.com/hubfs/Reports/Esports_Bar_Newzoo_Esports_in%20Brazil.pdf), and it’s estimated to reach [40.2 million](https://resources.newzoo.com/hubfs/Reports/Esports_Bar_Newzoo_Esports_in%20Brazil.pdf) by 2021. - Some of the most talented players in the world are Latin American (further details are presented below). ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) ### How Brazil is scooping audiences and investment Living up to the fame of having passionate and dedicated fans, Brazil is leading the Latin American audiences and is scooping the top 50 world rank, holding the [3rd position](http://www.fdcomunicacao.com.br/the-top-50-countries-with-the-most-esports-enthusiasts-fans). ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) When it comes to players, in 2018 Brazil had [75.7 million](https://resources.newzoo.com/hubfs/Reports/Esports_Bar_Newzoo_Esports_in%20Brazil.pdf) gamers *, 35.6% of the Brazilian population, and held the [8th place](https://www.statista.com/statistics/780631/esports-competition-country-number-of-players-world/) in the world rank of active eSports competition players. In addition to the margin of growth the numbers indicate, the market becomes even more attractive because the country has highly skilled Brazilian players in top-tier international teams, i.e., [Gabriel Toledo](https://twitter.com/FalleNCS?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor), [Epitacio “Taco” Pessoa and Felipe “brTT” Gonçalves](https://resources.newzoo.com/hubfs/Reports/Esports_Bar_Newzoo_Esports_in%20Brazil.pdf), and strong local influencers, i.e., [Fernando Alvarenga](https://izea.com/2018/08/02/top-esports-influencers/), [Felipe “Yoda” Noronha](https://resources.newzoo.com/hubfs/Reports/Esports_Bar_Newzoo_Esports_in%20Brazil.pdf) and [Alan “Alanzoka” Ferreira](https://resources.newzoo.com/hubfs/Reports/Esports_Bar_Newzoo_Esports_in%20Brazil.pdf). ### Why pressing “play” assures your place in the market As Brazilian IT infrastructure improves so will eSports become more mainstream, drawing more audiences, and launching more professional teams and players – and such a potential of growth means a higher return on the investment, whether you’re a brand, a media & entertainment company, or a publisher. No one is indifferent to those numbers, not even the traditional sports clubs nor sponsors that closely follow the global success of e-sports teams. But as attractive as this picture may be, it’s crucial to understand that across the Latin American countries the audiences have [different preferences and habits](https://boacompra.com/en/blog/why-the-localization-of-your-video-games-can-boost-sales-in-latam). It’s highly recommended for companies to partner with a payment aggregator such as [BoaCompra](https://boacompra.com/en) both to evaluate and analyze each market, and to handle the monetization of titles that are popular and attract attention due to being played professionally in eSports tournaments and leagues. [![Nova call to action](https://no-cache.hubspot.com/cta/default/19718165/85b040b9-d37f-462c-9f2b-32a74c988579.png)](https://cta-redirect.hubspot.com/cta/redirect/19718165/85b040b9-d37f-462c-9f2b-32a74c988579) [Why looking beyond debit cards spells success for e-commerce in Brazil ](https://blog.international.pagseguro.com/en/why-looking-beyond-debit-cards-spells-success-for-e-commerce-in-brazil) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/why-looking-beyond-debit-cards-spells-success-for-e-commerce-in-brazil) [Why installments boost e-commerce in Brazil ](https://blog.international.pagseguro.com/en/why-installments-boost-e-commerce-in-brazil) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/why-installments-boost-e-commerce-in-brazil) Related Content ![5 key e-commerce trends from NRF 2025](https://blog.international.pagseguro.com/hubfs/1736793413870%20(1).jpg) [E-commerce](https://blog.international.pagseguro.com/en/tag/e-commerce) January 22, 2025 ### [5 key e-commerce trends from NRF 2025](https://blog.international.pagseguro.com/en/5-key-e-commerce-trends-from-nrf-2025) From AI to omnichannel, we dive into the key trends from the major retail event and how they converse with cross-border online merchants. ![Say WhatsApp! and engage with your customers in Brazil](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-whatsapp-1.jpg) [E-commerce](https://blog.international.pagseguro.com/en/tag/e-commerce) July 31, 2019 ### [Say WhatsApp! and engage with your customers in Brazil](https://blog.international.pagseguro.com/en/say-whatsapp-and-engage-with-your-customers-in-brazil) It?s the leading mobile messaging app in Brazil and it has changed the way Brazilians communicate with each other. The astonishing impact of WhatsApp in everyday life highlights the importance of using it as a marketing tool to engage with customers. ![How Brazilian customers buy on international e-commerce sites](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-ecommerce-1.png) [E-commerce](https://blog.international.pagseguro.com/en/tag/e-commerce) November 8, 2018 ### [How Brazilian customers buy on international e-commerce sites](https://blog.international.pagseguro.com/en/how-brazilian-customers-buy-on-international-e-commerce-sites) Learning the preferences of 55.2 million online customers is the key to reaching the 4th largest internet market in the world and increase your e-commerce sales. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "PagSeguro Team", "url" : "https://blog.international.pagseguro.com/en/author/pagseguro-team" }, "dateModified" : "2022-05-30T15:15:20.743Z", "datePublished" : "2019-05-16T03:00:00.000Z", "headline" : "eSports in Brazil: Press “play” & maximize your ROI - BoaCompra", "image" : [ "https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/blog-linkedin-esports-3.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.international.pagseguro.com/en/esports-in-brazil-press-play-and-maximize-your-roi", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.international.pagseguro.com/hubfs/BC_PAGS_logoanimado-169x30-2.gif" }, "name" : "PagSeguro Tecnologia Ltda" } } ```