As more studies show the increased impact of social media influencers on purchasing decisions, it becomes more evident that the influencer marketing is not just a worldwide trend, but an effective strategy to reach Latin American audiences. Find out why.

Entering a new market is a challenge that must be outpaced by every business, and when it concerns LATAM countries, partnering with a local expert will determine the success of a company.

In light of the localized nature and style of card payments in Brazil, e-commerce merchants must ensure they cater to these unique payment methods to ensure success.

According to Blacksip, e-commerce has grown 17.9% in 2018 in Mexico. The Mexican Association of Online Retailers notes that 38% of Mexican e-commerce shoppers make weekly purchases. We look at these figures and the best ways to capitalize on it.

More than common practice, the installments payments are a strongly rooted “institution” in the Brazilian society, to the point of impacting the country’s economy. Contrary to the expected, it has enlivened the market, and the e-commerce included.

LATAM is keeping up the pace with the global growth of the eSports market, and Brazil is scooping audiences and investment. To enter the game and seize the business opportunity, companies must understand and evaluate the market before pressing “Play”.

Whilst debit cards are one of the most common payment methods offline in Brazil, they are considerably less popular online. In this article, we explore the challenges the debit card faces, and the most popular alternatives for merchants.

Internet provided a fast track to globalization and trends spread faster worldwide. But it also allowed consumers to turn into Big Brothers. Constantly surveilled, brands must build a business based on trust, in a fast-growing online market like LATAM.