Comparing the e-commerce challenges from a couple of years ago until today, a lot has been done in order to match or exceed the customer expectations. But companies must be prepared to invest their marketing efforts for an ultimate user experience.

Everything that your company does must always be focused on its target customers. Therefore, it’s crucial that your site or e-commerce platform works as an effective sales representative, educating your clients through an effective content marketing.

Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?

Although efficiency and precision are highly valued by the 21st century fast-paced, technology-driven consumer, the truth is we haven´t grown past being human. In the battle of chatbots vs human client support, mankind is still ahead.

More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.

When analyzing Latin America from an e-commerce perspective, it is vital to have a clear statistical notion of the presence, speed and growth of the internet in the region. The growth of internet usage equates to reassurance for e-commerce merchants.

Although online sales in the LATAM market are expected to increase 19% in the next five years, consumer trust is still an issue that needs to be addressed. What can companies do to promote a healthier relationship with the public they are trying to reach?

Localization is the key when thinking of establishing a global identity. Adapting to the currency and pricing of a market causes a product or service to resonate with the intended audience and meets their requirements.