One of the most important requirements for any e-commerce merchant today is to ensure that the checkout experience for online customers is simple, quick and safe. Strategically optimizing the checkout process is a priority, especially in Latin America.

Online merchants looking to enter different e-commerce markets around the world must ensure their business is equipped to cater to the country's audience. Making the transaction process as easy as possible for customers can help optimize revenues online.

Comparing the e-commerce challenges from a couple of years ago until today, a lot has been done in order to match or exceed the customer expectations. But companies must be prepared to invest their marketing efforts for an ultimate user experience.

Everything that your company does must always be focused on its target customers. Therefore, it’s crucial that your site or e-commerce platform works as an effective sales representative, educating your clients through an effective content marketing.

Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?

Although efficiency and precision are highly valued by the 21st century fast-paced, technology-driven consumer, the truth is we haven´t grown past being human. In the battle of chatbots vs human client support, mankind is still ahead.

More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.

When analyzing Latin America from an e-commerce perspective, it is vital to have a clear statistical notion of the presence, speed and growth of the internet in the region. The growth of internet usage equates to reassurance for e-commerce merchants.