--- title: Black Friday Is Boosting E-Commerce in LATAM - BoaCompra description: Black Friday is scooping consumers and revenues from the traditional Latin American shopping dates and is playing an important role in LATAM’s e-commerce. image: https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Blog-2.jpg --- [![PagSeguro_logo-332x41_CS_blog](https://blog.international.pagseguro.com/hs-fs/hubfs/PagSeguro_logo-332x41_CS_blog.png?width=220&height=31&name=PagSeguro_logo-332x41_CS_blog.png "PagSeguro_logo-332x41_CS_blog")](https://international.pagseguro.com) Latin America Black Friday Is Boosting E-Commerce in LATAM Black Friday is scooping consumers and revenues from the traditional Latin American shopping dates and is playing an important role in LATAM’s e-commerce. ![Black Friday Is Boosting E-Commerce in LATAM](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Blog-2.jpg) November 20, 2019 Black Friday is a tradition that began in the United States over a century ago and has spread to the rest of the world in the recent decades. The advent of the internet and e-commerce revolutionized this shopping event and, therefore, Black Friday has become a viral [phenomenon](https://www.statista.com/chart/16167/google-searches-for-black-friday/) – in fact, since 2013 to date, Black Friday has registered numbers never seen before: - [663%](https://black-friday.global/) world average sales increase, when compared to an ordinary day. - [117%](https://black-friday.global/) of average global growth of interest between 2013 and 2018. - [624%](https://black-friday.global/) average global sales boosting in comparison with a regular Friday. In late November, shoppers worldwide take advantage of Black Friday’s many special offers, and Latin Americans are no exception. In LATAM, the consumers’ adhesion translates itself in a [significant increase of online transactions when compared to a regular Friday](https://black-friday.global/). ![Table showing hwo sales grow on Black Friday in comparison with a regular Friday in Brazil, Chile, Colombia and Peru.](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/Tabela_1-1.jpg?width=482&height=439&name=Tabela_1-1.jpg) As Black Friday is playing an important role in e-commerce turnover for almost every business, merchants must know some facts and figures about this shopping event in selected Latin American markets such as Brazil, Chile, Colombia, and Peru, so that they can plan well and reach successful sales revenues. ### **Brazil Is Leading the Way in LATAM Markets** Brazil is leading the Latin American region, and Black Friday is scooping consumers and revenues from other the traditional shopping dates, especially the Christmas season: as of August 2018, [95%](https://www.statista.com/statistics/942104/share-people-know-black-friday-latin-america-country/) of the Brazilian population was familiar with this shopping event which was responsible for [4.9%](https://www.ebit.com.br/webshoppers/webshoppersfree) of the total of e-commerce revenues in 2018, which amounted to [USD 63 million](https://www.ebit.com.br/webshoppers/webshoppersfree) in sales [all currency conversion rates from R$ to USD on 10/21/2019]. ![Table with online sales revenue in selected dates - such as Black Friday and Christmas - in 2018.](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/Tabela_2-1.jpg?width=518&height=394&name=Tabela_2-1.jpg) Indeed, in 2018, during this shopping event sales increased an astonishing number of [819%](https://black-friday.global/pt-br/), compared to an ordinary day. As it happens worldwide, this trend began a few years ago, and Brazil has experienced an increase of [USD 28 million](https://www.statista.com/statistics/779332/black-friday-e-commerce-sales-revenue-brazil/) in 2014, [USD 40 million](https://www.statista.com/statistics/779332/black-friday-e-commerce-sales-revenue-brazil/) in 2015, [USD 46 million](https://www.statista.com/statistics/779332/black-friday-e-commerce-sales-revenue-brazil/) in 2016, and [USD 51 million](https://www.statista.com/statistics/779332/black-friday-e-commerce-sales-revenue-brazil/) in 2017.   Regarding the [consumers’ preferences](https://black-friday.global/pt-br/) in terms of Black Friday spending and devices used for shopping online, Brazilians preferred to use their desktop ([51.1%](https://black-friday.global/pt-br/)) to purchase [electronics, clothes, shoes, cosmetics and perfumes](https://black-friday.global/pt-br/) (respectively). ### **Chile, Colombia and Peru Brief Outlook ** Following the footsteps of Brazil, Chile, Colombia, and Peru also present a surprising scenario, which starts with the penetration of Black Friday in these countries. Thus, and despite the influence of the local traditions, there are more consumers familiar with this shopping event: as of August 2018, [81%](https://www.statista.com/statistics/942104/share-people-know-black-friday-latin-america-country/) of the Colombian population is familiar with Black Friday, while [66%](https://www.statista.com/statistics/942104/share-people-know-black-friday-latin-america-country/) in Chile and [61%](https://www.statista.com/statistics/942104/share-people-know-black-friday-latin-america-country/) in Peru also know what this seasonal date is. ![Table showing the consumer's level of participation in Black Friday for Chile, Colombia and Peru.](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/Tabela_3-1.jpg?width=479&height=386&name=Tabela_3-1.jpg) Black Friday is also impacting e-commerce in these countries: ![Table showing the growth rate of online transactions on Black Friday, compared to any other day, for Chile, Colombia and Peru.](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/Tabela_4-1.jpg?width=497&height=409&name=Tabela_4-1.jpg) Contrary to Brazilians, [Chileans](https://black-friday.global/es-cl/), [Colombians](https://black-friday.global/es-co/), and [Peruvians](https://black-friday.global/es-pe/) use their smartphones to shop online during Black Friday ([71%](https://black-friday.global/es-cl/), [57.2%](https://black-friday.global/es-co/) and [57.3%](https://black-friday.global/es-pe/), respectively)  and prefer to buy clothes, electronics and shoes. ### **Address LATAM E-Commerce with a Local Expert****** Although Black Friday is a worldwide shopping event that is being well accepted into Latin American culture, it remains the fact that LATAM is a [fragmented region](https://boacompra.com/en/blog/payments---dealing-with-fragmentation-in-latam) – different cultures and traditions, nuances of market regulation and challenges regarding international expansion, such as the importance of [alternative payments](https://boacompra.com/en/blog/top-10-must-have-alternative-payment-solutions-in-latin-america) taking into account the [significant proportion of people that are currently unbanked](https://latintrade.com/2012/10/09/reaching-the-unbanked-400-million-potential-customers-are-still-waiting-for-a-bank-to-find-them/?v=35357b9c8fe4). A local expert such as [BoaCompra](https://boacompra.com/en) is a key partner which will help international companies to understand the specific features and the main local payment methods of each Latin American market. Get in touch with us and learn more: [![Nova call to action](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-06-01-26-PM.png?width=738&height=170&name=bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-06-01-26-PM.png)](https://insights.boacompra.com/cs/c/?cta_guid=f7a5d64b-d444-404f-a20e-5e27390fd541&signature=AAH58kH-E9b0oYIrv1HTfwBcMCnLjEAoxQ&placement_guid=f506e882-1e88-473c-9189-5cb96e5ca25b&canon=https%3A%2F%2Fblog.boacompra.com%2Fblack-friday-is-boosting-e-commerce-in-latam%2F&portal_id=19718165) [![Nova call to action](https://no-cache.hubspot.com/cta/default/19718165/85b040b9-d37f-462c-9f2b-32a74c988579.png)](https://cta-redirect.hubspot.com/cta/redirect/19718165/85b040b9-d37f-462c-9f2b-32a74c988579) [Why Digital Banks Are a Leverage to LATAM’s E-Commerce ](https://blog.international.pagseguro.com/en/why-digital-banks-are-a-leverage-to-latams-e-commerce) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/why-digital-banks-are-a-leverage-to-latams-e-commerce) [Payment Aggregators and Business Expansion in LATAM ](https://blog.international.pagseguro.com/en/payment-aggregators-and-business-expansion-in-latam) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/payment-aggregators-and-business-expansion-in-latam) Related Content ![Taxes in Latin America: the different challenges for companies](https://blog.international.pagseguro.com/hubfs/taxes-in-latin-america.jpg) [Latin America](https://blog.international.pagseguro.com/en/tag/latin-america) August 16, 2022 ### [Taxes in Latin America: the different challenges for companies](https://blog.international.pagseguro.com/en/taxes-in-latin-america-challenges-for-companies) Expanding businesses abroad can be challenging, especially to a region with such regulatory differences as Latam. Learn how to better navigate the matter. ![The ](https://blog.international.pagseguro.com/hubfs/latam%20map%20landscape%20_blog.jpg) [Latin America](https://blog.international.pagseguro.com/en/tag/latin-america) December 29, 2022 ### [The "new normal": 2023 perspectives for businesses in Latin America](https://blog.international.pagseguro.com/en/latin-americas-new-normal-2023-perspectives-for-businesses) Understand more about the perspectives and opportunities for merchants selling to Latam and its trends and challenges. Read our latest blog post now! ![Cross-border sales in Latin America: perspectives for 2022 and beyond](https://blog.international.pagseguro.com/hubfs/latam%20map%20_blog.jpg) [Latin America](https://blog.international.pagseguro.com/en/tag/latin-america) September 22, 2022 ### [Cross-border sales in Latin America: perspectives for 2022 and beyond](https://blog.international.pagseguro.com/en/cross-border-sales-in-latin-america-perspectives-for-2022-and-beyond) In Latin America, cross-border e-commerce is growing faster than domestic sales, and is expected to reach a total of $ 95 billion by 2025. 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