Your gaming business can successfully access the LATAM market by integrating local payment methods in your monetization models.

Boleto, Efecty, Via Baloto, Rapipago, PagoEfectivo are some of the local payments in LATAM that international merchants must be acquainted with while making business there.

Booming economies and great perspectives in LATAM´s e-commerce can seduce any international merchant, but how to overcome this fragmented market and increase sales? Smilegate, the multinational game developer, shares some thoughts about this issue.

Fast paced market, short deadlines and a demand for precision is the scenario where e-commerce grows vertiginously. Don't forget, however, that your client is human, and he/she needs to relate to people in your online customer service.

Can you imagine 2,185 million operations processed by one company in a year? Or a payment processor with more than 6 thousand commercial points for customer service? This is how big Multibanco and Payshop are, respectively, in the Portuguese market.

Want to have a better understanding about local payment culture? Check our new infographic about the main characteristics of seven important markets in LATAM, including most popular local payment solutions.

The benefits of localizing your digital business are countless and the tools to implement it into your company’s marketing strategy are efficient. Learn why adapting content leads to more global sales and a healthier relationship with your customer.

By Daniele Godoi, Product Marketing