E-commerce merchants seeking to do business in LATAM face exciting times as internet penetration grows and enables unprecedented access to local consumers. The borderless nature of online shopping also means being able to pay across regional borders.

A blooming e-commerce growth that reaches two digits and a considerable gross domestic product (GDP) are building a promising scenario for international merchants in the country.

In LATAM, shoppers may postpone their online transactions more, but expect a seamless experience. To conquer this market, providing several local payment options and converting to local currencies is crucial for consumers to confidently close the sale.

Are you wondering what the future holds for international platforms conducting business in Latin America, one of the top regions in the world for e-commerce growth? We take a closer look at the challenges and opportunities of e-commerce in LATAM.

A curious fact about both commercial dates is that the very same online consumer buys on both dates, but with different purposes. Personal purchases with discounts are more common during Black Friday, while general gifts are bought at Christmas.

You can boost your business in LATAM by integrating local payments on your online checkout. Marketing can play a key role in this process by helping to notify your target audience regarding the available alternative payment options.

Due to the sheer size of Brazil, Brazilian consumers' profiles may change according to where and how they buy. The preference for cash, local credit cards or boletos will also depend on if the purchase is made in a physical store or online.

When you think about expanding your business to a global level, you must always consider the localization of your international platform and the optimization of your checkout in order to turn online visitors into paying customers.