Everything that your company does must always be focused on its target customers. Therefore, it’s crucial that your site or e-commerce platform works as an effective sales representative, educating your clients through an effective content marketing.

Special shopping dates are a perfect opportunity to increase sales and to make your brand better known in your target markets. Although most countries around the world share a good number of these dates, do you know which ones are specific to LATAM?

Although efficiency and precision are highly valued by the 21st century fast-paced, technology-driven consumer, the truth is we haven´t grown past being human. In the battle of chatbots vs human client support, mankind is still ahead.

More online than ever, the e-commerce market has reacted positively, posting with a growth of 25.8% in 2018. As a natural consequence, different payment methods for local and international websites were used by online consumers.

When analyzing Latin America from an e-commerce perspective, it is vital to have a clear statistical notion of the presence, speed and growth of the internet in the region. The growth of internet usage equates to reassurance for e-commerce merchants.

Although online sales in the LATAM market are expected to increase 19% in the next five years, consumer trust is still an issue that needs to be addressed. What can companies do to promote a healthier relationship with the public they are trying to reach?

Localization is the key when thinking of establishing a global identity. Adapting to the currency and pricing of a market causes a product or service to resonate with the intended audience and meets their requirements.

The video game market is a booming business, however there is still room for improvement. Learn more about why localization can help boost your global sales and gain a competitive advantage over other companies within the gaming industry.