Vouchers, cash, bank deposits, digital wallets or debit/credit cards? To increase sales in a country where e-commerce businesses grew 198% in the last two years, targeting young consumers and offering different tools to pay in cash are the key to success.

Following the trend of Latin America, Uruguayan consumers prefer paying all sort of bills with cash. Offering different tools to enable this kind of payment method will boost e-commerce sales vertiginously.

According to the Peruvian Chamber of Electronic Commerce (Cámara Peruana de Comercio Electrónico - Capece), the exponential increase represented sales of US$ 2,800 billion in 2016.

With 2.6 million people with internet access, e-commerce is still at an early age in a country with a steady growth in the last years. Some online stores showed an annual growth rate of 30% to 50%.

The second largest market for e-commerce in Latam, right after Brazil, can reach $11 billion in e-commerce sales in 2018 alone. According to the Business Insider, it is also expected to register a growth of 15.6% by 2019.

The most unique payment method in Brazil, boletos are responsible for a considerable amount of online transactions in the country. They can cover anything from small utility bills such as rent to higher value products like a holiday trip.

Cash Payments are the kings of alternative payments methods in Argentina, making it a must have if you wish to access this market.

A new government and a more open approach to international businesses has created the necessary conditions for optimism regarding the future of Argentina.