In 2025, Latin America solidified its position as one of the most dynamic ecommerce regions in the world. With over 300 million digital buyers and a projected $105 billion in ecommerce revenue, the region attracted global merchants eager to tap into its mobile-first, payment-innovative consumer base. But success in Latin America required more than just market entry—it demanded deep localization, regulatory agility, and a mobile-native mindset.
From the explosive growth of instant payments to the transformation of social platforms into shopping channels, 2025 offered a masterclass in how to win in Latin America. Merchants who adapted to local preferences, embraced real-time payment infrastructure, and navigated evolving fintech regulations saw measurable results: higher conversion rates, lower cart abandonment, and stronger brand trust.
As we look ahead to 2026, the lessons of the past year offer a roadmap for deeper engagement and sustained success in Latin America. Here’s what global merchants learned—and how PagSeguro helped them lead the way.
Real-time payments became the backbone of ecommerce in Latin America. In Brazil, Pix processed over 40 billion transactions in 2025, growing 25% year-over-year and accounting for more than 70% of ecommerce checkouts. Its speed, zero-cost structure, and security made it the preferred method for both consumers and businesses. Merchants offering Pix saw conversion rates up to 60% higher compared to traditional card payments.
Mexico’s SPEI and Colombia’s PSE followed similar trajectories. SPEI usage among ecommerce platforms grew by 30%, while PSE adoption surged thanks to its integration with mobile wallets and banking apps. These systems enabled frictionless, instant transactions that aligned with consumer expectations for speed and convenience.
PagSeguro played a key role in enabling merchants to integrate Pix, SPEI, and PSE without needing local entities. This allowed global brands to offer local payment experiences while maintaining operational efficiency and compliance.
Latin America’s ecommerce traffic was overwhelmingly mobile in 2025, with over 70% of transactions initiated on smartphones. Gen Z and Millennials led the charge, demanding fast, intuitive mobile experiences. Merchants who optimized for mobile saw bounce rates drop by 40% and engagement times increase significantly.
Social platforms evolved into powerful commerce engines. TikTok and Instagram became not just discovery channels but full-funnel purchase platforms. TikTok Shop saw a 40% increase in Latam merchant adoption, while influencer-led campaigns on Instagram drove conversion rates up to 5x higher than traditional ads. Seamless payment flows and in-app checkout features were critical to success.
To support this shift, PagSeguro helped merchants streamline mobile checkout UX and integrate social commerce tools, ensuring fast load times, secure payments, and localized experiences that resonated with LATAM audiences.
2025 brought significant regulatory changes across Latin America. Mexico’s CNBV introduced stricter KYC requirements for fintechs, while Colombia’s SFC mandated real-time reporting for digital wallets and payment processors. These changes aimed to increase transparency and consumer protection but required merchants to quickly adapt their compliance strategies.
For global merchants, navigating these updates without local legal teams posed a challenge. PagSeguro stepped in to provide guidance, helping over 500 clients update their compliance workflows and maintain uninterrupted operations. Our local expertise ensured that merchants could stay agile and compliant without sacrificing speed or customer experience.
Looking ahead, regulatory agility will remain essential. Merchants must stay informed and partner with providers who can help them respond quickly to evolving legal landscapes.
In 2025, localization moved from a nice-to-have to a must-have. Checkout UX, language, and payment methods had to reflect local preferences to drive trust and conversion. Merchants who localized their checkout pages saw cart abandonment rates drop by 35%, while those offering content in Spanish and Portuguese experienced 50% higher engagement than English-only sites.
Trust signals played a major role. Displaying local payment logos like Pix, SPEI, and PSE, along with SSL badges and customer reviews, boosted shopper confidence. Fast load times and instant payments were also critical—Latam consumers expected speed, and delays led to lost sales.
PagSeguro enabled merchants to localize without complexity. From language support to payment method integration and UX optimization, we helped brands deliver experiences that felt native to Latam consumers—without needing to build local infrastructure from scratch.
2025 proved that Latin America is not just a growth market—it’s a strategic priority for global ecommerce. Merchants who invested in localization, mobile optimization, and regulatory readiness saw real results. With the right partners and tools, selling to Latam is not only possible—it’s profitable.
Let PagSeguro help you localize, comply, and convert—without the need for a local entity. Get in touch with us now: