--- title: 2020 Consumers are driving change - BoaCompra description: BoaCompra helps international businesses access local payments in Latin America and is fully integrated with PagSeguro/PagBank's ecosystem. image: https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Banner-Blog-habitos-1.jpg --- [![PagSeguro_logo-332x41_CS_blog](https://blog.international.pagseguro.com/hs-fs/hubfs/PagSeguro_logo-332x41_CS_blog.png?width=220&height=31&name=PagSeguro_logo-332x41_CS_blog.png "PagSeguro_logo-332x41_CS_blog")](https://international.pagseguro.com) Market Insights 2020 Consumers are driving change BoaCompra helps international businesses access local payments in Latin America and is fully integrated with PagSeguro/PagBank's ecosystem. ![2020 Consumers are driving change](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Banner-Blog-habitos-1.jpg) September 30, 2020 Over the past decades, there were three factors that truly revolutionized the way people shop: the advent of internet and e-commerce, and the democratization of smartphones. Today, people increasingly buy goods and services without any physical contact with the product or the seller. Perhaps the last time this occurred was back in ancient history, when luxury goods were ordered from merchants who brought them from far away. To better understand the change that is taking place, and its impact, recently the prestigious IBM Institute for Business Value (IBV) has conducted a [research](https://www.ibm.com/downloads/cas/EXK4XKX8) focused on two major axes: the consumer, and the challenge posed on brands and retailers face. ### **The 2020 consumer’s profile** “Always-on”, that’s how consumers are called today. Meaning they are always online, they have an unprecedented ability to access information, and know no limit whatsoever to fulfilling their demands. The [Covid-19 outbreak has not only reinforced but validated this behavior](https://blog.boacompra.com/how-coronavirus-is-changing-online-behavior-in-latam/). Here’s a quick briefing according to IBV: - 41% are value-driven: consumers select products/brands based on price and convenience; they are mainly from North America, Northern Europe, Japan, Korea, and China. - 40% are purpose-driven: consumers select products/brands aligned with their lifestyle and values; they are mainly from Europe and parts of Southeast Asia and Latin America. - 13% are brand-driven: consumers are highly engaged in shopping; they have high income, and are mainly from India, parts of Middle East, and Latin America. - 6% are product-driven: consumers focus on functionality; they have minimum shopping engagement, and care less about brands or product attribute. - [Millennials](https://blog.boacompra.com/why-is-it-crucial-to-reach-the-latin-americas-millennials-and-the-gen-zers/) research the most before purchasing, followed by [Gen Zers](https://blog.boacompra.com/why-is-it-crucial-to-reach-the-latin-americas-millennials-and-the-gen-zers/), Gen Xers, and Baby Boomers. ### **The challenge posed to merchants** Perhaps the toughest fact that this research exposes is that shopping activity occurs whenever and wherever the “always-on” consumers feel like it, and any way they want. It follows that merchants now must meet the consumers’ expectations in two ways simultaneously: 1. Meet consumers in “micro-moments” People shop while doing something else, and do it in different points of time. Obviously, they’re expecting an any-time shopping experience. 1. Meet consumers in “micro-needs” Consumers are now searching for items aligned to their lifestyle and values. The list of needs is becoming more, and more extensive and detailed, and include items with specific attributes. Topping the list is a convenient and easy shopping experience. Consumers are sending a clear message: simplify my life. Therefore, for brands and retailers, the challenge is to be ever-available, to keep delivering on the fundamentals, and to offer accurate, relevant contextualized content that turns the purchase into a «*shopping trip*» (IBV). ### **Addressing the changes alongside with BoaCompra** There is so much going on in the world, and at a breakneck pace and without warning, such as the Covid-19 pandemic, that merchants may find overwhelming to address the resulting impact on their business, including the 2020 consumer’s expectations. By partnering with an expert such as [BoaCompra](https://boacompra.com/about), merchants have all the support they’ll need to deliver value, to optimize fulfilment, and to expand their business. Get in touch with us and learn more: [![Nova call to action](https://blog.international.pagseguro.com/hs-fs/hubfs/Imported_Blog_Media/bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-06-01-26-PM.png?width=738&height=170&name=bbdb23ba-8406-4ab5-a402-236db38e1c8e-May-30-2022-03-06-01-26-PM.png)](https://insights.boacompra.com/cs/c/?cta_guid=f7a5d64b-d444-404f-a20e-5e27390fd541&signature=AAH58kHLv2_1IYgNltgHMLNT3jtUuVeZ9Q&placement_guid=f506e882-1e88-473c-9189-5cb96e5ca25b&canon=https%3A%2F%2Fblog.boacompra.com%2F2020-consumers-are-driving-change%2F&portal_id=19718165) [![Nova call to action](https://no-cache.hubspot.com/cta/default/19718165/85b040b9-d37f-462c-9f2b-32a74c988579.png)](https://cta-redirect.hubspot.com/cta/redirect/19718165/85b040b9-d37f-462c-9f2b-32a74c988579) [Introducing LGPD, the Brazilian version of GDPR ](https://blog.international.pagseguro.com/en/introducing-lgpd-the-brazilian-version-of-gdpr) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/introducing-lgpd-the-brazilian-version-of-gdpr) [A brand new payment method – PIX is bringing instant payments to Brazil ](https://blog.international.pagseguro.com/en/a-brand-new-payment-method-pix-is-bringing-instant-payments-to-brazil) [![](https://blog.international.pagseguro.com/hs-fs/hubfs/raw_assets/public/lemonade/images/post-navigation-btn.png?height=131&name=post-navigation-btn.png) ](https://blog.international.pagseguro.com/en/a-brand-new-payment-method-pix-is-bringing-instant-payments-to-brazil) Related Content ![Get ready for Black Friday 2020](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Banner-Blog3-2.jpg) [Market Insights](https://blog.international.pagseguro.com/en/tag/market-insights) November 6, 2020 ### [Get ready for Black Friday 2020](https://blog.international.pagseguro.com/en/get-ready-for-black-friday-2020) BoaCompra helps international businesses access local payments in Latin America and is fully integrated with PagSeguro/PagBank's ecosystem. ![Are Consumers Privacy-Conscious?](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Banner-Blog-privacy-1.jpg) [Market Insights](https://blog.international.pagseguro.com/en/tag/market-insights) September 16, 2020 ### [Are Consumers Privacy-Conscious?](https://blog.international.pagseguro.com/en/are-consumers-privacy-conscious) BoaCompra helps international businesses access local payments in Latin America and is fully integrated with PagSeguro/PagBank's ecosystem. ![Who is the Brazilian e-shopper?](https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Banner-02-Blog-E-shopper1-1.jpg) [Market Insights](https://blog.international.pagseguro.com/en/tag/market-insights) March 24, 2021 ### [Who is the Brazilian e-shopper?](https://blog.international.pagseguro.com/en/who-is-the-brazilian-e-shopper) BoaCompra helps international businesses access local payments in Latin America and is fully integrated with PagSeguro/PagBank's ecosystem. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "PagSeguro Team", "url" : "https://blog.international.pagseguro.com/en/author/pagseguro-team" }, "dateModified" : "2022-05-30T15:07:05.610Z", "datePublished" : "2020-09-30T03:00:00.000Z", "headline" : "2020 Consumers are driving change - BoaCompra", "image" : [ "https://blog.international.pagseguro.com/hubfs/Imported_Blog_Media/Banner-Blog-habitos-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.international.pagseguro.com/en/2020-consumers-are-driving-change", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.international.pagseguro.com/hubfs/BC_PAGS_logoanimado-169x30-2.gif" }, "name" : "PagSeguro Tecnologia Ltda" } } ```